peri (prefix): around, surrounding, ourter shell.
craft (noun): a profession/activity that require skill, experience, and specialized knowledge. a vehicle used for traveling, for example a boat, airplane or space vehicle.
We are a loose network of designers, illustrators, photographers, copywriters, user interaction specialists and developers, all with the common passion for creating powerful vehicles for communicating ideas and delivering memorable experiences.
At Pericraft, we believe that designers are problem solvers, We derive from tried and tested visual and information design principles, narrative storytelling and methods, cognitive psychology and human behavior. We juxtapose cutting edge technology against our observations of the ever-evolving forms of human to human communication. We conceive and nurture ideas to formulate relevant and engaging paradigms.
Pericraft was first established in New York City in 2001, Pericraft was re-established in 2005 in Singapore. Our client list include:
AOL, American Express, Bechtel, Bolt, Chase Manhattan Bank, CISCO, Coca-Cola, Colette Malouf, DHL, Dr Pepper/7Up, Ford, Fox Interactive, Global Brand Forum, IBM, Insyght, LASALLE College of Arts, Levi's, Martha Stewart, Mastercard, Microsoft, Motorola, MTV Interactive, MoMA NYC, Nokia, National University of Singapore, Pan Pacific Hotel, P&G, Rockstar Games, Samsung, Sentient-Partners, Singapore Airlines, Sony, St James Power Station, Turning Leaf, Unilever and Union Pacific Railroad.